LIONEL • MARKETING & BRAND STRATEGIST

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The Craft Trend Is Real. The Craft Aesthetic Is Not.
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Collage illustration of a child climbing a large microphone stemming from an open book, set against an orange circle and audio soundwaves.
You're Asking Your Community for the Wrong Thing
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An ink stamp with the letters "AI" centered within a circle of European Union stars.
EU AI Act Article 50: What US Marketers Actually Need to Know
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Ad Tracking and Consent: What You Can Actually Collect
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Multiple hands reaching toward a dartboard where a large orange dart hits the bullseye between two smaller white darts, symbolizing teamwork, goal setting, and precision.

How to Define Your Target Audience Beyond Demographics

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An artistic photo collage illustrating the concept of a scientific approach to marketing. On the left, a man points at a strategy chart, representing marketing. On the right, a scientist in a lab coat uses a microscope, symbolizing structured experiment.

How Falsifiable Hypotheses Make Your Marketing Sharper

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