Zero Waste Kitchen

RocketPoint is fintech SaaS designed specifically for startup founders. This platform meant to travel with a founder through the earliest and most uncertain phases of building a company. The name does a lot of the work on its own: "rocket" for velocity and upward motion, "point" for precision and data. My job was getting the brand identity to convey the same thing. I put together three concepts with different styles. They settled on a logomark with a lime-green geometric R whose curve doubles as a rocket launch arc with clean white rocket silhouette inside it.

Both the website and dashboard are interactive mockups. They were built in a web builder and refined with custom HTML and CSS where the builder hit its limits. I wrote sample copy in RocketPoint's brand voice so the layout had something real to work with. The dashboard shows the actual product reasoning: where the modules live, how the hierarchy is communicated, and dynamic visuals. RocketPoint is still in the early stages, but this has formed a foundation that holds its own as the product develops.

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