Master-Pieced

Brand & Identity, Strategy, Content & Copy

Master-Pieced guides BIPOC and underserved communities to success in the United States. From education and career mentorship to housing, healthcare, and cultural support, their programs help people integrate and contribute their skills, talents, and perspective to the communities around them.

Not having a cohesive identity meant that donors, community members, and potential partners were all encountering a different variation of the same organization. The first decision was to rebuild before adding anything new. The existing logo wasn't built to be able to scale, but the founder had a connection to it and wanted to pay homage to what she build, while looking forward with refined elements and an updated tagline.

The logo needed the technical structure that would work across mediums whether it is a banner or business card. Rebuilding it as a vector first meant every variation that followed would be reliable at any size, on any surface. From there, the work expanded into a full identity suite (combination logo, word mark, and brand mark, brand illustrations) and brand guidelines. To finish it off I created print ready files that I designed in Illustrator, using the new icongraphy and illustrations, and uploaded in Canva for easy modification depending on them message. Finally letterheads and social media templates were created. Complete set of assets and templates the team could hand to a print vendor or use as the foundation for a social post.