The Giving Plate
Brand & Identity, Strategy, Content & Copy, Web & Digital
At The Giving Plate, every purchase comes with the option to buy a meal for someone else. This is not a campaign, but integral to how the business operates. The cafe has an attached floral studio, so when building the brand identity, botanical iconography ran through the brand to connect both spaces. A circular motif repeats, reinforcing the mission that giving comes back around.
I built their website focusing on local SEO and keywords, along with integrated newsletter signup to notify users on new specials. Within the first week they gained over 400 subscribers the first week and saw growth along with strong engagement across multiple campaigns. I set up their social accounts, created brand icongraphy and illustrations that could be used, and built a Canva template library to increase efficiency, delivered production-ready signage files and worked with their printer, along with several assets such as a menu design.
The visibility helped secure two television features: NewsChannel5 Nashville and ABC 13WBKO along with Humana Health, helping the Giving Plate further grow their community impact.
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