CASE STUDY
RocketPoint
A financial infrastructure brand built for startup founders, from strategy through a mobile UI dashboard.
Lionel Lowery
Creative Direction, logo design, mockups, copy, animation and video
RocketPoint is a fintech SaaS platform built for startup founders, the people in the earliest and most uncertain phase of building a company. The challenge was creating a brand identity that felt both credible and kinetic: established enough to earn trust from investors, but forward-leaning enough to reflect where the founders using it actually are. Mid-launch, moving fast, all while figuring it out.
The name does significant strategic work on its own. "Rocket" signals velocity and upward motion. "Point" signals precision and data. Together, they communicate the exact emotional position a founder needs to feel about their finances: not just managed, but aimed.
LOGO DESIGN
Concept exploration.
Minimalist linework
Forward motion
Steady, grounded
Unconventional boldness
Negative-space play
Kinetic movement
Flat iconography
Instant legibility
Direct, focused
VISUAL IDENTITY
Creative direction.
PROCESS
Putting it all together.
The mark and the palette were only the starting point. From there, the same discipline had to hold across a five-screen mobile dashboard, the deck used to pitch it, and the landing page. Nothing shipped that could not be traced back to the same three rules: obsidian black, a single acid-green accent, and language that displays its clarity.
That discipline extended to the copy itself. Every claim left on the page has to be one the product can actually back up, so a revision pass went through the site, the deck, and this write-up in the same sitting: unproven testimonials came out, jargon like "Dark-Pool" became plain language, feature labels were made to match wherever they repeated, and every contraction was cut. The result is a brand that reads the way the product works, precise, controlled, and aimed.
DELIVERABLES
See it in action.
APP SCREENS
Overview
Balance, burn, and runway at a glance.
Liquidity
Live ledger, per-account cash position.
Burn
Scenario modeling, runway forecasts.
Cards
Virtual Obsidian Card, spend limits.
Transactions
Cross-border transfers, transfer log.
PITCH MATERIALS
BRAND ICONS
LIVE MOCKUPS
start with the audit
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